About the UTM Link Generator
UTM parameters are short tags added to a URL that tell analytics tools like Google Analytics where a visitor came from. The UTM Link Generator builds these tracking links correctly every time, so you can see exactly which ad, email, social post or influencer brought traffic and sales.
Fill in the source (where the traffic comes from, like facebook or newsletter), the medium (the marketing channel, like social, cpc or email) and the campaign name. Optional term and content fields let you track keywords and compare different ads or links in the same campaign. Spaces are converted to underscores and values can be lowercased to keep reports clean and consistent.
How to use the UTM Link Generator
- Enter the page URL you want to promote.
- Fill in campaign source, medium and name.
- Add optional term, content or ID values.
- Copy the tracking URL and use it in your ad, email or post.
Frequently asked questions
Do UTM parameters affect SEO?
No, as long as you use them only in campaigns. Use canonical tags on your pages so search engines ignore the tracking parameters.
Why lowercase values?
Analytics treats "Facebook" and "facebook" as different sources, so consistent lowercase values keep reports accurate.
